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Elvis Presley's signing to RCA in 1956 for the then positively kingly sum of $35,000 aside, rock and roll was mostly ignored by the major labels--and Columbia Records was no exception. Mitch Miller, Columbia's pop A&R chief, flatly dismissed rock as a fad that "makes a virtue out of monotony." He was far from being alone in his opinion. Even a born rebel like Frank Sinatra perceived a threat to his reign at the top of the heap in the alien strains of rock and roll. Taking extreme umbrage, he...
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