SONY BMG Commercial Music Group participated in the 2008 Cannes Lions International Advertising Festival from 15-21 June to underscore its commitment to Branded Entertainment and Music Licensing Services. CMG successfully teamed with Corbis and brought Yahoo! into the mix for a memorable joint client reception featuring Tony Bennett as well as a series of entertaining late-night events.
MUSIC IS A POWERFUL PART OF ANY BRAND STRATEGY
Music has the power to move people in ways unrivaled by other forms of communication. It can create awareness, strengthen your brand's image, target consumers and motivate them to act.
SUCCESSFUL CREATION, SUCCESSFUL ACTIVATION
Our Cannes Lion-nominated team advises some of the world's most recognizable brands on ways to reach their business objectives through integrated music strategies. We invite you to learn how SONY BMG can help you deliver message, identity, ROI and incremental revenue through an array of music-based marketing solutions.
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