Myxer Announces Agreement With Sony Music Entertainment
Content From Sony Music Artists Available To Myxer’s 35 Million Member Community
Miami, FL (May 19, 2010) – Myxer, a leader in mobile entertainment, today announced an agreement with Sony Music Entertainment to make Sony Music’s catalog of full-length tracks, music videos, images, and ringtones available to Myxer’s community of more than 35 million music fans.
The agreement covers the United States.
As part of the deal, Sony Music artists will be able to make use of Myxer’s MobileStage, a customizable mobile website solution complete with fan-list management features, advanced data analytics, messaging, and other promotional opportunities.
“Our agreement with Sony Music allows Myxer’s community to gain access to a huge catalog of new content from some of the most popular music and recording artists from around the world,” said Myk Willis, CEO of Myxer.
Myxer represents over 35 million unique users. The company maintains a strong commitment to helping advertisers, marketers, and content publishers with innovative products and services designed to give artists an easy way to share and deliver original content to fans on their mobile phones.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Battery Records, Beach Street Records, Black Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony Music Latin, Star Time International, Verity Records, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
Founded in 2005, Myxer is home to one of the world’s largest catalogs of ringtones, wallpapers, videos, applications and games. Available across virtually every mobile platform and handset, Myxer is most notable for what it doesn’t provide: hidden costs, subscription fees or strings. For content publishers, Myxer’s ‘MobileStage’ line of marketing products enable radically simplified mobile presence, content delivery, and monetization services. And for advertisers, Myxer’s unique Branded Mobile Content solutions create unrivaled, high-impact campaigns that span the desktop to mobile, and well into the public mindshare.