- Mar 29, 2010
- Citi’s ThankYou Network Celebrates Earth Day’s 40th Anniversary with “Playlists for Earth” and Green Rewards
First 500 ThankYou Members to Submit a “Playlist for Earth” will Receive Five Free Music Downloads from Sony Music Entertainment
NEW YORK – March 29, 2010 – Citi’s ThankYou Network, one of the world’s largest loyalty programs, today announced it will celebrate Earth Day’s 40th anniversary by inviting its more than 12 million members to submit a “Playlist for Earth,” based on landmark recordings from the Sony Music Catalogue. The first 500 ThankYou Network Members to submit a “Playlist for Earth” will receive five free music downloads from Sony Music Entertainment.
Through April 30, ThankYou Network Members can create an inspirational “Playlist for Earth” that can be submitted at ThankYou.com. Throughout April and May, ThankYou Network will post selected playlists along with member statements about what inspired them to choose their songs. As an additional benefit, ThankYou Members can redeem points for green rewards from environmentally friendly brands and shop for eco-friendly products through the ThankYou Bonus Center, where they can earn extra points on purchases.
“In commemoration of Earth Day’s 40th anniversary on April 22, we wanted to provide our millions of members with the opportunity to express what this milestone means to them through music,” said Nancy Gordon, executive vice president, Citi’s ThankYou Network. “Our relationship with Sony Music Entertainment gives our members virtually instant access to one of the most important music collections in history and we look forward to some very special ‘Playlists for Earth.’”
“Music is a universal language, and in a variety of ways, it has helped connect people and raise awareness around important issues like the environment,” commented Richard Story, President, Commercial Music Group, Sony Music Entertainment. “Enabling Citi’s ThankYou Network Members to interpret Earth Day by creating ‘Playlists for Earth’ will provide a powerful tool and compelling message for protecting our planet.”
Through Citi’s ThankYou Network’s recently expanded rewards collection, members can download music from Sony Music Entertainment by redeeming 100 points per song from a roster of current artists that includes a broad array of both emerging musicians and global superstars.
Since its inception in 2004, Citi’s ThankYou Network has been a pioneer in rewards programs, allowing members to pool points from multiple activities so they can earn and redeem points faster. Citi ThankYou Members can earn points from activities across a range of Citi businesses, such as having an eligible checking account and conducting every day banking activities withCitibank, by using participating Citi credit cards or Morgan Stanley Smith Barney FMA Cards to shop. ThankYou Members can also earn points by booking eligible travel at Expedia®, or by shopping through the ThankYou Bonus Center, an online shopping mall featuring more than 400 merchants.
ThankYou Network lives up to its promise of rewarding members in big and exciting ways by offering millions of rewards to choose from including online travel reservations powered by Expedia, a huge selection of merchandise with expedited shipping options, gift cards, and cash. Members may also use ThankYou Points to make student loan and mortgage payments or create customized rewards with “Your Wish Fulfilled.”
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Aware, Battery Records, Beach Street Records, Black Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony Music Latin, Star Time International, Verity Records, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America. For more information, visitwww.sonymusic.com.