• Jan 27, 2009
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  • Kyte Announces Agreement with Sony Music Entertainment (SME)

SME to Utilize Kyte for Online and Mobile Video Production, Distribution and Monetization

SAN FRANCISCO – January 26, 2009 – Kyte (www.kyte.com), the universal digital media platform, today announced that it has reached an agreement with Sony Music Entertainment (SME) in the United States and in Germany to provide an online and mobile video platform which will enable SME’s artists and labels to engage with fans through the creation and distribution of digital content that can be monetized.

SME artists such Franz Ferdinand, John Legend and Raheem DeVaughn are using the Kyte Platform’s flexible production tools to provide their fans with various types of content – from authentic, raw video streamed live from a mobile phone while on tour, in the studio, or during a live performance – to professionally produced video that is uploaded to Kyte channels on various websites.  John Legend recently used Kyte Mobile Producer to bring fans behind the scenes as he and fellow celebrities met President Barack Obama at an Inauguration Concert on the National Mall in Washington D.C.

Fans are actively using SME Kyte channels and engaging deeply through unique interactive features, including multimedia chat, and the ability to comment and rate Kyte shows.

“Kyte allows me to connect with my fans in a much deeper way by sharing special, behind the scenes moments,” said John Legend.  “I was able to bring my fans right on stage with me at the ‘We Are One’ Inauguration concert, and they were able to experience the excitement that all of us on stage felt as we met our new President.”

“Sony Music Entertainment is a leader in the industry and we are very excited that it has adopted the Kyte Platform,” said Daniel Graf, CEO of Kyte. “Their artists’ Kyte channels have been a huge success, with fans connecting with the artists they love in authentic and meaningful ways.”

Kyte Platform
Kyte provides an end-to-end, online and mobile platform for the production, distribution and monetization of digital content. The Kyte Platform enables media and entertainment brands to:

· Produce – create or upload live and on-demand, online and mobile video and pictures

· Distribute – broadcast content to multiple online and mobile destinations simultaneously

· Engage – interact with an audience and build community through multimedia chat and branded user generated content

· Analyze – report and measure distribution and user engagement

· Monetize – create new revenue streams and monetize branded content

About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars.  The company boasts a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

About Kyte
Kyte is a universal digital media platform that provides an end-to-end, online and mobile solution for the production, distribution and monetization of digital content. Through strategic partnerships with the world’s leading media companies, mobile carriers, and mobile device manufacturers, Kyte is building a global digital content distribution platform with massive user engagement and monetization potential.

The company is headquartered in San Francisco, California, with a European office in Zurich, Switzerland. Investors include Draper Fisher Jurvetson, Telefónica, Nokia Growth Partners, Steamboat Ventures, TeliaSonera, DoCoMo Capital, Holtzbrinck Ventures, Swisscom and others.  Visit Kyte online athttp://www.kyte.com/

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