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  • Sony Music Indonesia and Judika’s Dua Anak Deo Management Collaborate to Discover New and Emerging Talent
  • Jul 06, 2021

New artists to benefit from full service approach, with Dua Anak Deo providing management support and Sony Music Indonesia providing global promotion and distribution expertise

Indonesian Idol star DNANDA announced as first artist under the new partnership

Jakarta, 30th June, 2021 – Sony Music Entertainment Indonesia (SMEI) and Dua Anak Deo (DAD), an artist management company, announced today a new and exclusive partnership to bring new talent to the Indonesian music scene. This partnership unites SME with Indonesian music artist Judika, who launched DAD in 2016.

Through the new partnership, artists will benefit from DAD’s track record discovering talent and providing day-to-day management support and SMEI will harness its global expertise to record, promote and distribute their music to a nationwide audience. 

The first artist signed to the new SMEI/DAD partnership is Dnanda Anugerah Pratama, also known as DNANDA, who starred in the Indonesian Idol Special Season 2021. His single “Tak Sekedar Cinta” was released on March 26 across multiple music streaming platforms.

“We’re delighted to be working with Judika who is truly one of the SMEI’s success stories”, said Muhammad Soufan, General Manager of Sony Music Entertainment Indonesia. “Over the past five years, Judika has turned DAD into an exciting and dynamic company, and we look forward to helping him take it to the next level by bringing a host of new and exciting talent to the Indonesian music scene.”

“Everyone at DAD is immensely excited about our new partnership with Sony Music Indonesia, a company known for being artist-centric in everything it does,” added Judika. “Our aim is to discover and launch the next wave of Indonesian talent, and working with Sony Music is key to bringing in new talent and accelerating our growth and reach across the country.”

Judika is no stranger to the Indonesian music scene. His music career took off after appearing in the 2005 series of Indonesian Idol. Since then, he has released a number of singles, albums, and music videos generating millions of streams, as well as winning numerous music awards in Asia.

Judika founded DAD to ensure he had the dedicated management and operational support needed to succeed in the Indonesian music industry. Since then, after building up over half a decade of expertise, Judika’s ambition is to take DAD to the next level by opening up the artist management company to more artists and harnessing the global industry expertise of Sony Music.

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