- Oct 27, 2009
- Sony Music Entertainment to be Exclusive Music Provider for ESPN’s Winter X Games 13
1980 Hit Single Re-Recorded to Feature Lord Jamar To be Theme Song for Winter X Games 13 and X Games 15 Telecast;Sony Music Entertainment to be Exclusive Music Provider for Event
ESPN will debut “X Games Without Frontiers,” a new, re-recorded song based on the original 1980s hit single “Games Without Frontiers” by renowned artist Peter Gabriel. Adding a hip hop component, Gabriel worked with Winter X Games announcer and Brand Nubian rapper Lord Jamar to re-record the track. It will serve as the theme song in the Winter X Games 13 telecasts currently airing through Sunday, as well as this summer’s X Games 15 telecasts. It will also be heard onsite at both events.
Gabriel will preserve the original rock ‘n roll sound while Lord Jamar will modify the original lyrics to reflect the Winter X Games and rap updates unique to each day of the event.
In addition, Sony Music Entertainment (RCA/JIVE Label Group and Columbia/Epic Label Group) has reached an agreement with ESPN to be the exclusive music provider for ESPN’s Winter X Games 13, airing from January 22 through January 25 on ESPN and ABC. The featured artists are: Alkaline Trio (Epic Records), Audrye Sessions (Black Seal), Franz Ferdinand (Epic Records), Gavin DeGraw (J Records) and T-Pain (Jive Records). Each artist will have multiple songs included within the X Games, ranging across genres, creating a diverse soundtrack for the Winter X Games 13.
The songs that will be featured at Winter X Games 13 are as follows:
• ALKALINE TRIO – “Into the Night”, “Do You Wanna Know”, “Ruin It”, “Help Me”
• AUDRYE SESSIONS – “Turn Me Off”, “Awake”, “Where You’ll Find Me”
• FRANZ FERDINAND – “Do You Want”, “Can’t Stop Feeling”, “Turn It On”, “Ulysses”
• GAVIN DEGRAW – “I Have You to Thank”, “In Love With A Girl”, “Untamed”, “I Don’t Want to Be”
• T-PAIN – “Freeze”, “Blowing Up”, “Welcome to the THR33 RINGZ”
Winter X Games 13 is being held at Buttermilk Mountain at Aspen/Snowmass, Colo., January 22-25. The competition is airing live on ESPN and ABC with 15 hours of live high-definition programming, plus daily late-night highlight programs on ESPN2 in HD, resulting in eight hours of original programming. The Winter X Games are also televised on ESPN’s International networks to 122 countries and territories in Latin America, the Pacific Rim, Middle East, Asia, Africa, Israel and Canada.
ABOUT ESPN’s X GAMES FRANCHISE
ESPN, The Worldwide Leader in Action Sports, first developed its X Games franchise in 1995. The X Games, Winter X Games and All Access are just some of the original action sports programming currently shown on ESPN and ESPN2. In addition to the two U.S.-based events, ESPN has held X Games competitions and demonstration events around the world including Dubai, Thailand, Brazil, Mexico, Korea, Malaysia and Spain. The global franchise has also expanded its reach to ESPN.com/Action, the definitive site for action sports fans, and to consumer products such as X Games bikes, protective gear, skateboards and DVDs.
ABOUT SONY ENTERTAINMENT
Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.