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  • May 19, 2021
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  • Using Your Voice and Your Power to Push for Change

How Sony Music Partnered with the Alliance for Criminal Justice Reform to Advocate for Police Reform  

As part of the Alliance for Criminal Justice Reform (ACJR), Sony Music Entertainment participated in a virtual lobby day to push U.S. Senators to prioritize and pass meaningful police reform legislation in Congress, the George Floyd Justice in Policing Act (HR 1280). 

Sony Music supports racial justice initiatives at the federal and state level – and this is no exception. Alongside the broader music community, our advocacy efforts involve signing letters to policymakers, direct lobbying, and public support through press and social media.  

So, as a member of the ACJR, representatives from Sony Music took to Capitol Hill (virtually) last week, and continued those efforts today, to lobby U.S. Senators for the swift passage of the federal George Floyd Justice in Policing Act and address a wide range of issues to reform policing practices and improve law enforcement accountability.  

Additional members from the Alliance involved in the Lobby Day and Digital Day of Action included 35 citizen-activists, recording artists, professional athletes and alumni from the NFLPA, WNBPA, MLBPA and NHL, NBCA coaches, CEOs and other well-known public figures.  

The ACJR will continue to meet with lawmakers to discuss concerns over current public safety practices, advocating to strengthen accountability and transparency in cases of police misconduct. 

There are three main goals of this focused advocacy:  

  • Drive Senate allies to actively push key negotiators and contact them to signal supportive engagement; 
  • Ask Senate allies to reach out to colleagues across the aisle to keep building momentum and support for the issue; 
  • Urge those Members who are not supporters of the George Floyd Justice in Policing Act to consider the importance of this historic opportunity and seize the chance to make meaningful federal change; 

The George Floyd Justice in Policing Act is the most significant and comprehensive federal bill on police policy to achieve any momentum in decades. After its passage in the U.S. House of Representatives, the bill is set for consideration by the U.S. Senate. Given the 50-50 partisan divide in the Senate, it will require significant momentum to pressure the Senate to pass it as well. 

Sony Music was proud to participate in the Congressional Lobby Day last week and continues to urge Congress to take action and pass this critically important legislation. Where there is no accountability or transparency, there can never be real justice. 

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