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  • Sony Music Benelux Race in 20KM of Brussels in Support of UNICEF
  • Jun 05, 2024
Sony Music Benelux Race in 20KM of Brussels in Support of UNICEF

For the first time, employees and interns across Sony Music Benelux participated in the 20KM of Brussels, one of the biggest yearly sporting events in the country. This year’s edition was the most successful in its 44-year history with more than 45,000 participants joining the race—21 of which were from the Sony Music team. Even Queen Mathilde of Belgium was seen running across the finish line. 

Team members came together with the purpose of helping UNICEF, a non-profit partner of Sony Music Benelux. UNICEF’s work in children’s rights advocation ties in with our philanthropic mission of supporting civic and community initiatives around the world. 

Christophe Cumps, Senior Project Manager MOV / MOCD at Sony Music Belgium, not only ran the distance but also coordinated Sony Music Benelux’s participation. He said:  

“I was delighted to see that so many colleagues of the Sony Music Benelux team took the time to participate in this year’s edition. Walking for four hours or running for two hours is no small feat and it took quite some training for many of us to finish the 20 kilometers. We all value UNICEF’s mission to protect children’s rights worldwide, so it feels absolutely right for all of us that Sony Music supports UNICEF on a local level. Counting down to next year’s edition!” 

A round of applause to all who participated in the race, and a huge thank you to Christophe for organizing the cause. 

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