Inside Sony Music
- HR Director of Sony Music France, Claude Monnier, Featured in HR Future November Issue
- Nov 04, 2021
In the first of a new behind-the-scenes interview series with Sony Music Group, HR Future magazine profiles Claude Monnier, HR Director of Sony Music France in Paris. Monnier talks in detail about how Sony Music France is bringing diversity to the music industry through its wildly popular, nationwide A&R recruitment campaign.
In the interview, Monnier discusses the importance of diverse talent and teams and how those values are reflected in Sony Music Talent Factory—a nationwide A&R recruitment campaign encouraging people across the country from a variety of diverse backgrounds to apply for a position at Sony Music. The campaign gave people a glimpse into the life of an A&R and the value and passion these roles bring to artists, resulting in 60,000 video applications.
“We wanted to build a bigger pipeline of people who are open and attracted to working in the music business, by encouraging and growing their curiosity and passion for music,” states Monnier. “At the end of the day, our aim is to develop artists’ careers and, to do that, we need creative people who can relate to, and best help, our artists find success. So, we knew we needed to think differently about how to build a pipeline of France’s future A&R leaders.”
Monnier goes on to describe the inspiration behind the Sony Music Talent Factory recruiting idea, and what the most important takeaways have been.
Read the full interview Sony Music’s Journey to Greater Diversity in the November 2021 digimag here.