- CITI LAUNCHES RELATIONSHIP WITH SONY MUSIC ENTERTAINMENT
- Oct 01, 2009
NEW YORK – September 30, 2009 – Citi’s ThankYou Network, one of the world’s largest loyalty programs, today announced a new rewards experience that allows its millions of members to use ThankYou Points to get music downloads from Sony Music Entertainment. ThankYou Members now can use their points to enjoy superstar artists and landmark catalog recordings.
As an additional benefit, Sony Music will offer ThankYou Members special artist promotions on an on-going basis, including early access to select new album releases. Beginning October 6, members will be able to download Bob Dylan’s first-ever Christmas album during a special one week period in advance of the October 13 release date. Members can get the entire 15 track album for 1,000 ThankYou Points. All of Bob Dylan’s U.S. royalties from sales of “Christmas In The Heart” will be donated to Feeding America (http://feedingamerica.org).
“Aligning with industry pioneer, Sony Music Entertainment, reinforces our commitment to providing our members with unique and rewarding experiences,” said Nancy Gordon, executive vice president, Citi’s ThankYou Network. “This relationship gives our members virtually instant access to one of the most important music collections in history, in addition to promotional offers involving some of the most exciting artists in the recording industry. And it’s a great opportunity for members to use very few points to get a reward that has such a broad and passionate appeal among consumers. ”
Through Citi’s ThankYou Network’s newly expanded rewards collection, members can download music from Sony Music Entertainment for 100 points per song from a roster of current artists that includes a broad array of both emerging musicians and global superstars. Members will be able to access and preview the entire Sony Music digital catalog of songs from artists such as Brad Paisley, Britney Spears, Daughtry, The Fray, and many more.
“Sony Music is pleased to be establishing a relationship with Citi to offer our music to the more than 13 million members of ThankYou Network. As one of the leaders in the financial services industry, Citi’s ThankYou Network is an excellent fit for Sony Music as we continue to expand the reach of our artists and their music through new and innovative partners and channels, including rewards programs,” commented JJ Rosen, EVP Sony Music Entertainment Commercial Music Group. ”We look forward to collaborating with Citi on a variety of unique music offers specially designed for their ThankYou Members.”
Since its inception in 2004, Citi’s ThankYou Network has been a pioneer in rewards programs, allowing members to pool points from multiple activities so they can earn and redeem points faster. Citi ThankYou Members can earn points from activities across a range of Citi businesses, such as having an eligible checking account and conducting every day banking activities with Citibank, by using participating Citi credit cards or Morgan Stanley Smith Barney FMA Cards. ThankYou Members can also get points by booking eligible travel at Expedia®, or by shopping through the ThankYou Bonus Center, an online shopping mall featuring more than 300 top retailers.
ThankYou Network lives up to its promise of rewarding members in big and exciting ways by offering millions of rewards to choose from including online travel reservations powered by Expedia, a huge selection of merchandise with expedited shipping options, gift cards, and cash. Members may also use ThankYou Points to make student loan and mortgage payments or create customized rewards with “Your Wish Fulfilled.”
Citi, the leading global financial services company, has approximately 200 million customer accounts and does business in more than 140 countries. Through Citicorp and Citi Holdings, Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Aware, Battery Records, Beach Street Records, Black Seal, BNA Records, Cinematic, Columbia Nashville, Columbia Records, Epic Records, Essential Records, Flicker Records, Fo-Yo Soul, GospoCentric, Hitz Committee Entertainment, J Records, Jive Records, LaFace Records, Legacy Recordings, Masterworks, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Slightly Dangerous, Sony Classical, Sony Music Latin, Star Time International, Verity Records, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America. For more information, visit sonymusic.com.