The landmark partnership brings new chapter for top UK independent female podcaster

London, UK – Wednesday 18th October 2023 – Sony Music Entertainment (SME) today announces that one of the UK’s most celebrated and successful podcasts, How To Fail with Elizabeth Day, will join its robust podcast slate in January 2024. The landmark partnership brings the start of a new chapter for Day, one of the UK’s top independent female podcasters.

The weekly series, hosted by author and podcaster Elizabeth Day, has published over 200 episodes and reached more than 45 million downloads since 2018. 

A pioneer in the UK’s podcast landscape, Elizabeth revolutionised the interview format by celebrating all the things that haven’t gone right. With her warmth and wit, she has made How To Fail the first port of call for the world’s most influential guests, including Phoebe Waller-Bridge, Stanley Tucci, Gloria Steinem, Chimamanda Ngozi Adichie, Andrew Scott and Bernadine Evaristo.

Starting from January 2024, Sony Music Entertainment will exclusively distribute How To Fail with Elizabeth Day. Through the partnership, SME will also introduce a strong subscription offering with Apple Podcasts, giving listeners more of Elizabeth than ever before and expanding the How to Fail brand with an increased presence across social media and YouTube.  

Elizabeth will join Sony Music Entertainment at IAB UK’s Podcast Upfronts on Thursday 19^th October as part of its presentation highlighting top talent and shows across its global network. 

“I’m delighted to be joining the team at Sony Music. They already have such an impressive podcast roster and it feels like a great new home for How To Fail”, Elizabeth says. “I’ve been so impressed by their expertise, enthusiasm and kindness – as well as their longstanding belief in the podcast.”

“It’s been the privilege of my life to grow How To Fail over the last five years and now I’m excited to embark on this new phase of evolution. I can promise every single How To Fail fan that this will still be the place where vulnerability can be shared, where resilience can be celebrated and where failure is simply an opportunity to ask a new question.”

Steve Ackerman, EVP, Co-Head of Global Podcasts at Sony Music Entertainment says “Elizabeth Day has built How to Fail into a powerhouse podcast whose audience continues to grow each year. We are thrilled for this premium show to be joining our global network and look forward to working with Elizabeth to create even more compelling content for her loyal listeners.” 

Listeners can subscribe to How To Fail with Elizabeth Day on all major podcast platforms, including Apple Podcasts and Spotify. For more information on other Sony podcasts, follow @SonyPodcasts on Twitter and Instagram.