- Melissa Thomas Elevated to Executive Vice President, International Marketing, U.S. Repertoire
- May 24, 2021
NEW YORK, NY – May 24, 2021 – Sony Music Entertainment (SME) today announced the promotion of Melissa Thomas to the role of Executive Vice President, International Marketing, U.S. Repertoire. Thomas will continue to report to Rob Stringer, Chairman, Sony Music Group.
In making the announcement, Stringer said, “Melissa knows how to harness the global power of our Company to help break our U.S. artists around the world. Her teams, in conjunction with our U.S. Record Labels, have created unique marketing campaigns that resonate with audiences and push our artists to success. I’m so happy that Melissa will be leading our U.S. Repertoire’s international marketing team for the future.”
Thomas commented, “Music has no borders anymore. Our audiences are global from the beginning and hits can break from anywhere. I love bringing our U.S. artists to as many audiences as we can around the globe and I’m looking forward to the entire team continuing our unique marketing campaigns to shine a light on the creative talent coming from Sony Music.”
Most recently, Thomas was Senior Vice President, International Marketing for the Company’s U.S. Repertoire, serving as co-head of the department. Her work focused on spearheading global marketing campaigns for U.S. signed superstar artists including Lil Nas X, Camila Cabello, Harry Styles, DJ Khaled, Travis Scott, AC/DC and breakout artists like The Kid Laroi, Rosalía and Giveon.
Thomas’s teams have worked on campaigns that have contributed to SME’s U.S. artists’ success including Lil Nas X’s “MONTERO (Call Me By Your Name)” which was recently No. 1 on global streaming charts for 40 consecutive days. Camila Cabello hit a career-landmark as the No. 1 streamed female artist on Spotify in 2019 on the heels of her sophomore album marketing campaign. And, Harry Styles’ Fine Line album was one of the biggest albums of 2020, debuting at No. 1 in more than 20 countries.
Thomas was recently recognized as a Billboard Magazine International Power Player in 2021.
She began her career with SME at Sony Music UK in 2005 where she worked in international marketing for eight years, working on global marketing campaigns for UK artists like Oasis, Sade, Mark Ronson and Little Mix. In her career with SME, Thomas has also managed global teams and marketing campaigns for A$AP Rocky, Beyoncé, D’Angelo, Future, J. Cole, Zara Larsson, Miguel, French Montana and 21 Savage.
Prior to joining the Company in 2005, Thomas worked at Universal Motown Records in New York City and then Universal Music Canada. Thomas is an Honours Bachelor Business Administration graduate of the Richard Ivey School of Business from the University of Western Ontario in her native Canada.