- Sep 28, 2021
- Arab World Superstar, Mohamed Hamaki, to Become the First Arabic Artist to Perform in Fortnite
The Soundwave Series will feature artists from around the world, with Mohamed Hamaki launching the series as the first featured artist on October 1st
Hamaki, who signed an exclusive licensing agreement with Sony Music Middle East earlier this year, is set to release his new album on October 6
Egypt, Sept. 28, 2021 — Sony Music Entertainment Middle East, Craft Media and Fortnite today announced that Egyptian superstar Mohamed Hamaki will be the first artist featured in the new Fortnite Soundwave Series – a celebration of music and artists from around the world, all hosted inside of Fortnite. The Series will launch with a 48-hour Hamaki concert on Friday, October 1 at 2pm ET (8pm EGYPT).
Hamaki’s Soundwave Series experience will feature the first performance of his new song “Leilt Elomr”, due for wide release by Sony Music Middle East, as well as several other hits. The interactive show will repeat non-stop for 48 hours enabling anyone to jump in with their friends throughout the weekend. To join, fans can enter the in-game playlist titled “HAMAKI’S MUSICAL SHOW”.
Sony Music Middle East has also confirmed that Hamaki’s new album – entitled Ya Fatni – will be released on October 6th. Sony Music has worked closely with regional hitmaker Hamdy Badr and his company Craft Media – long term collaborators with Hamaki and his label Ki Records – to give fans a new single every week leading up to the launch. The album is titled Ya Fatni and will be available on all global and regional digital platforms.
“Hamaki is a pioneer who’s always thinking about more creative and inventive ways to bring his music to new audiences,” said Mike Fairburn, General Manager, Sony Music Middle East. “This project with Fortnite illustrates the power of a true partnership, bringing together the best of music and gaming to help our artists expand to new markets and audiences. Hamaki will be the first ever Arabic artist to perform in Fortnite, and we can’t wait to see the response from gamers to his Soundwave Series concert and the release of his incredible new album Ya Fatni on October 6th”
The unique experiences in the Soundwave Series are built by Fortnite community creators with tools available in Fortnite Creative. The Hamaki experience was built by community creators Team Alliance, TheBoyDilly and executive directors of the concert content – Sony Music Entertainment Middle East’s creative team.