Skip to content
  • Oct 15, 2007

LOS ANGELES/ NEW YORK-October 16, 2007-MySpace, the world’s most popular social media network, announced today it has signed a new licensing agreement with SONY BMG MUSIC ENTERTAINMENT to enable MySpace’s 70 million U.S. monthly active users to experience streaming music videos, as well as select audio material and other content, from SONY BMG’s artists. The deal, which calls for MySpace and SONY BMG to share in sponsorship and advertising revenues, underscores both organization’s commitment to building new business models that benefit artists and consumers alike.

“MySpace has always served as a powerful promotional platform for music and we’re pleased to work with SONY BMG to take it to the next level,” said Chris DeWolfe, CEO and co-founder of MySpace. “We look forward to working with SONY BMG and the rest of the music industry to enable people to share their love of music with one another through the next generation of MySpace music services.”

Under the terms of the deal, SONY BMG will license music videos, select audio material, and other content from its extensive artist roster and will make the content available on its artists’ MySpace profile pages. MySpace and Sony BMG will share in sponsorship and advertising revenues generated from the music videos and profile pages. Additionally, MySpace will work with SONY BMG to promote the music company’s artists throughout the site.

“We are happy to be working with MySpace as we continue to develop new approaches to doing business online,” commented Thomas Hesse, President, Global Digital Business & U.S. Sales, SONY BMG MUSIC ENTERTAINMENT. “This new effort is a great way to build new audiences for our artists, bring value to fans, and offer exciting new opportunities to advertisers. We look forward to working closely with MySpace as we roll out this ambitious new project.”

With more than 7 million bands, MySpace Music empowers artists and labels to establish an interactive dialogue with their fan base by creating profiles to connect with fans via mail and blogs, post tour dates, upload music, virally share promotional widgets, and debut albums to MySpace 110 million global users. MySpace provides access for fans to the world’s most popular artists through a number of offline events including the Secret Show intimate concert series, The List concert productions, MySpace LIVE webcast events, and Hey Play This. a by-request artist session for MySpace users.

Each year MySpace features hundreds of highly anticipated content and albums exclusives. For Sony BMG artists, MySpace has recently hosted Secret Shows for bands such as Good Charlotte, Franz Ferdinand, Clipse, Tenacious D, Ray LaMontagne, Yung Joc, and Slayer. Hey Play for labels acts have included Ben Folds and Velvet Revolver, and music content exclusives have featured acts such as Bruce Springsteen and Diddy as well as exclusive album premieres from Sean Kingston (first artist to break one million streams in one day), Mark Ronson, Tori Amos, Modest Mouse, and the Editors.

MySpace will continue to evolve its industry leading promotional music platform by integrating new revenue models, features and partner integrations.

Financial terms of the SONY BMG deal were not disclosed.


SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views(c), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Finland and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:NWS <> – News <> , NWS.A – News ; ASX:NWS <> – News , NWSLV – News <> ).

*Among the top 2000 domains comScore Media Metrix, August 2007. For more information on comScore Networks, please go to .



Dani Dudeck

(310) 969-7148

[email protected] < mailto:[email protected]>

Tracy Akselrud

(310) 969-2813

[email protected] < mailto:[email protected]>


John McKay


Back To Top