- Mar 29, 2021
- Leading Kids and Family Media Company Tinkercast and Sony Music Entertainment Announce New Podcast Partnership
Agreement Includes No. 1 Kids Podcast “Wow in the World”
NEW YORK, NY – March 29, 2021 – Leading children’s media company, Tinkercast, and Sony Music Entertainment (SME) today announced a new partnership to develop premium podcast content appealing to the growing kids and family-based audio market.
Under the agreement, SME will support Tinkercast’s vision of creating engaging stories that inspire families to put down their screens and look up at the world together. Together, the two companies will captivate kids and families around the world with new episodes and international versions of Tinkercast’s existing content, including the number one podcast for kids, “Wow in the World,” and a new slate of shows that will begin to roll out later this year. “Wow in the World,” which shares stories about science, technology and new discoveries, recently reached over 100 million downloads.
Commenting on the new partnership, Meredith Halpern-Ranzer, CEO, Tinkercast said, “When we launched Tinkercast and Wow in the World, we were driven by our desire as parents and media makers to engage kids beyond the screen, in conversations and in their future. As parents, we wanted our kids to feel agency in their world. As media makers and storytellers, we believed that well-told stories could inspire hope, optimism and “wow.” We are thrilled to be partnering with Sony Music Entertainment in order to amplify our mission and to bring beloved and new original content to families around the world.”
Tom Mackay, President, Premium Content A&R, Sony Music Entertainment said, “The team at Tinkercast inspires generations of kids and families every single day with their incredible breadth of educational and innovative content. We look forward to working with Guy, Mindy and Meredith to grow Tinkercast’s imprint globally and bring more new audiences to podcasting.”
Founded by media veterans Guy Raz, Mindy Thomas and Meredith Halpern-Ranzer, Tinkercast creates award-winning, immersive audio-first content that engages the minds and imaginations of the whole family and inspires today’s kids to step into their role as the thinkers and tinkerers that will shape tomorrow. As a partner in podcasting, SME will provide its expertise in content creation, marketing and monetization to help enhance the scale and scope of Tinkercast’s work.
Distributed by SME, Tinkercast content and programming will be available on all major platforms including Apple Podcasts, Google Podcasts, Spotify and Pocket Casts.
United Talent Agency (UTA) represented Tinkercast in the agreement.
Tinkercast is an independent children’s media company that inspires millions of families each month to keep their “eyes up, screens down and jaws dropped” with their award winning audio programs, playful learning experiences and New York Times best selling books. The company’s premiere podcast, Wow in the World, was created and is hosted by Guy Raz (NPR’s How I Built This) and Mindy Thomas (SiriusXM’s Absolutely Mindy Show) who lead listeners on a creative, humor-filled auditory journey into the most amazing stories in science, technology and innovation. To learn more, connect with us at www.tinkercast.com, Facebook, Twitter, and Instagram.