New MD Promises Artist-Focused Approach to Regional Music Scene

Singapore, February 1, 2024 – Sony Music Entertainment (SME) announced today the appointment of Kenny Ong as its new Managing Director for Malaysia, Vietnam, Singapore and Special Projects Southeast Asia, effective immediately. In this key role, Ong will spearhead the company’s expansion and strategic development across the dynamic and rapidly growing entertainment landscape of the region and champion the careers of Southeast Asian artists.

The appointment comes at a time when Asia is experiencing robust and continued growth. According to IFPI’s Global Music Report 2023, Asia’s revenue grew by 15.4%. 

“Our region is poised for continued growth, and to seize the opportunity it will require more creativity and diligence,” said Shridhar Subramaniam, President of Corporate Strategy and Market Development, Asia and Middle East, Sony Music Entertainment. “With a proven track record of forging partnerships, driving audience engagement and putting artists first, Kenny possesses a deep understanding of the diverse cultural nuances and musical preferences and we are delighted to welcome him.” 

Ong joins SME at a pivotal time for the music industry in Southeast Asia. The region is brimming with vibrant talent, and SME is committed to providing artists with the platform and resources they need to thrive.

“I am thrilled to join Sony Music Entertainment at this pivotal juncture and look forward to leveraging my experience to unlock the immense potential of Southeast Asia’s vibrant entertainment market and highlighting the brilliant talent of our Southeast Asian artists,” said Kenny Ong, Managing Director, Malaysia, Vietnam and Singapore and Special Projects Southeast Asia, Sony Music Entertainment. “Together, we will create compelling experiences and forge meaningful connections with artists and audiences across the region through the power of collaboration and musicality.”

Ong brings a wealth of expertise to SME, having held previous leadership positions across media, music, and consumer goods. He was previously the Chief Executive Officer of Astro Radio, Malaysia’s leading radio network, and concurrently Director of Astro Media Solutions. Ong also led the Southeast Asian expansion for Universal Music Group in his previous role. 

His appointment underscores SME’s unwavering commitment to artists and its dedication to nurturing the next generation of musical talent in Southeast Asia.