- SONY BMG MUSIC ENTERTAINMENT Selects Mozes for Mobile Marketing Initiative
- Jun 12, 2008
One of the world’s largest music companies uses Mozes to incorporate text messaging, voice and the Web into direct marketing strategy
SONY BMG will use Mozes to power interactions between artists and their fans, building fan loyalty and driving new commerce opportunities. Using Mozes, SONY BMG can now easily create and deploy a variety of mobile campaigns involving text messaging, voice and the web for its diverse artists.
“Mozes gives us a great way to help fans connect with their favorite artists through their mobile devices,” said Thomas Hesse, President, Global Digital Business and U.S. Sales, SONY BMG MUSIC ENTERTAINMENT. “For example, an artist can send text message updates to fans, and fans can use their mobile phones to leave text and voice messages for artists, as well as to check out messages left by others. The service can also facilitate a wide range of interactive events, including text polls through which fans can develop consensus about their favorite tracks or performances. It’s an interesting piece of the overall marketing puzzle, and we are happy to be working with them.”
“Being able to communicate directly with customers on the mobile phone creates a powerful connection that fosters outstanding engagement and loyalty,” said Dorrian Porter, CEO of Mozes. “In music, that relationship is even more important because the fan-artist connection is so personal. We are excited to be working with SONY BMG to power campaigns that will not only generate revenue, but deliver an amazing service for SONY BMG artists to connect with their fans.”
About Mozes, Inc.
Founded in 2005, Mozes is the service that connects people to what they love right from their mobile phones. Comprehensive mobile campaigns that incorporate voice, text and the web are built on an easy-to-use marketing platform and are further extended by online widgets that integrate a mobile campaign with online properties like MySpace and Facebook. Using Mozes anyone — from bands to fans to brands — can make their campaigns, promotions or events more powerful and interactive using the mobile phone and the web. Initially focused on the music industry, Mozes is used by nearly 4,000 major label and independent artists, including Chris Brown, Colbie Caillat, Daughtry, Nelly and Rascal Flatts. Mozes is permission-based, spam-free and cost-free to consumers. The desirability of reaching consumers via cell phone is growing according to eMarketer which projects U.S. spending on mobile marketing to reach $4.4 billion by 2011. Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.
About SONY BMG MUSIC ENTERTAINMENT
SONY BMG MUSIC ENTERTAINMENT is a global recorded music joint venture with a roster of current artists that includes a broad array of both local and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.
for Mozes, Inc.
650 644 1700
John McKay, SONY BMG MUSIC ENTERTAINMENT
+1 212 833 5520