- Oct 13, 2020
- SONY MUSIC GROUP LAUNCHES ‘YOUR VOICE, YOUR POWER, YOUR VOTE’ CAMPAIGN VIDEOS FEATURING ROBUST ROSTER OF ARTISTS AND SONGWRITERS
Launch Film Features Iconic Sony Music Group Artists and Songwriters Using Their Voice to Inspire and Empower U.S. Voters
NEW YORK – October 13, 2020 – Today, Sony Music Group released the first of a series of U.S. voter campaign films with a core message to motivate and inspire eligible U.S. voters to take action and use their voice to affect change in their communities. The Company’s artists and songwriters joined the YOUR VOICE, YOUR POWER, YOUR VOTE initiative to lend their voices across a number of vignettes to express the importance of voting, the fight for democracy and the right to exercise one’s power to be heard.
Until Election Day, the YOUR VOICE, YOUR POWER, YOUR VOTE campaign will unveil a collection of films and PSAs, across multiple platforms and available in English and Spanish, that feature Sony Music Group’s roster of artists and songwriters. Those featured throughout the campaign include:
All Nations Music
Chloe x Halle
Good Girl Team
Mau y Ricky
Melvin Crispell III Midnight Kids – Dylan
Winnekta Bowling League
Designed to educate, engage and promote civic participation, the films will build on the Company’s existing social justice initiative to foster equal rights. As part of this campaign, Sony Music Group is partnering with Rock The Vote, When We All Vote, Color Of Change, Voto Latino, Movement Voter Fund, Black Futures Lab, APIA Vote and National Black Justice Coalition. For more information visit KnowYourWorth.community for resources on Sony Music Group’s YOUR VOICE, YOUR POWER, YOUR VOTE campaign.
View the first campaign film below.