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  • Oct 15, 2020
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  • Sony Music Group Artists and Songwriters Team Up With Lyft to Reach More Voters On Election Day

Partnership Designed to Give Access to Free and Discounted Rides to Select Polling Arena Locations Across the U.S. On November 3

NEW YORK – October 15, 2020 – In collaboration with Lyft, Sony Music Group is reminding voters to plan early for how they’ll get to the polls on Election Day. Together, in an effort to empower and mobilize citizens—particularly those within underserved communities—Lyft and Sony Music Group artists and songwriters will provide access to free and discounted rides to designated polling locations in cities with a personal, hometown artist connection.

On November 3, Lyft will offer access to rides to designated polling locations or dropboxes in Houston and Miami, as well as to More Than a Vote polling locations in Atlanta, Charlotte, Detroit, Milwaukee, Philadelphia and Orlando. Unique ride codes will be promoted across Sony Music Group artist and songwriter social handles prior to and on Election Day.

In speaking of the partnership, Towalame Austin, Executive Vice President of Philanthropy and Social Impact, Sony Music Group said, “Now more than ever, it’s important to encourage and use our platform to support communities that want to use their voice and their vote to make an impact on Election Day. There should be no obstacles for voters when looking to participate in the democratic process and together with Lyft, Sony Music Group is proud to do our part to make getting to the polls that much easier.”

“This year, we’re expanding on our Voting Access commitment and proud to work with partners like Sony Music Group,” said Lisa Boyd, Director of Social Impact at Lyft. “Transportation should never be a barrier to getting to the polls, no matter how you choose to cast your ballot on Election Day—especially for those in underserved areas and those who need it most.”

The Lyft partnership will build on Sony Music Group’s existing Your Voice, Your Power, Your Vote initiative to help educate and offer resources about registering to vote, getting to the polls and making a difference across communities in the U.S. The campaign invites everyone to exercise their right to vote and offers critical tools and information for employees, artists and songwriters to share across their networks. For more information visit KnowYourWorth.community for resources on Sony Music Group’s Your Voice, Your Power, Your Vote campaign.