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  • Sony Music U.S. Latin Appoints Esteban Geller as General Manager
  • Apr 17, 2023

Miami, FL – Sony Music U.S. Latin announced today that Esteban Geller has been promoted to General Manager. Geller is based in Miami and will continue to report to Sony Music U.S. Latin President Alex Gallardo.

Most recently, Geller served as Senior Vice President, Artist Relations & Marketing, where he led artist strategy for the label’s award-winning multiplatinum roster across the global Latin music ecosystem. In his new role, he will continue to facilitate strategic opportunities for artists, adding to his scope the Puerto Rico and West Coast Operations, Radio/Promotions, Video Commissioning, and Sony Music US Latin’s relationship with Management companies. Geller worked across tentpole projects for artists like Shakira, Maluma, Jennifer Lopez, Camilo, Rauw Alejandro, Becky G, Ricky Martin, Carlos Vives, Marc Anthony, Wisin & Yandel, Manuel Turizo, Nicki Nicole, Farruko, Christian Nodal, C. Tangana, and many more.

Regarding the promotion, Gallardo stated, “Esteban is one of the most dynamic, savvy, energetic, and enthusiastic executives in the business. He has played a key role in our expansion and the sustained success of countless acts. He’s a true team player who doesn’t just envision big ideas; he actively executes them at the highest level.”

Geller added, “It has been amazing to be part of Sony’s growth in the industry and I’m proud of what we have achieved over the past few years. Latin music has become a respected mainstream genre, and I’m honored to have experienced this development every step of the way at Sony. This wouldn’t be possible without our incredible and passionate staff, managers and amazing artists. Every project is so important to us, and we approach each artist with the same care and diligence. Much appreciation to Alex and Afo that have entrusted me to not only develop music releases, but most important artists careers.”

Prior to joining Sony Music in 2018, Geller represented artists like Ricardo Arjona and Diego Torres, and held positions at Fenix Entertainment Group Latin America and MTV/Vh1 Latin America. He has been named on several occasions to Billboard’s coveted Latin Power Players list.

Sony Music U.S. Latin Appoints Esteban Geller as General Manager
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