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  • Dec 16, 2020
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  • Looking Back at Your Voice, Your Power, Your Vote

As the results of Monday’s Electoral College vote take hold, we want to share a look back at the ways Sony Music Group’s Your Voice, Your Power, Your Vote campaign made an impact in the 2020 U.S. Presidential Election in November. Together, with our partner organizations, the campaign helped contribute to the largest voter turnout in U.S. Election history.

This was a nonpartisan campaign created by Sony Music Group to encourage voter participation across the country, with a mission to inspire all Americans, especially the young, to value their vote.

To commemorate the reach of this initiative – with the help of more than 80 artists and songwriters – the following highlight reel was created to encapsulate Your Voice, Your Power, Your Vote’s commitment to making every voice heard.

We’re celebrating each of the 25 million Gen Z & Millennial voters who turned out, and the more than 160 million votes nationwide, which is the most in the history of the United States.

Thank you again to our partners for contributing to history in the making: APIA Vote, Black Futures Lab, Color of Change, Movement Voter Fund, NBJC.org, Rock The Vote, Vote.org, Voto Latino, When We All Vote.

Related:
Sony Music Group Artists and Songwriters Team up With Lyft to Reach More Voters on Election Day
Sony Music Group Launches U.S. Voter Campaign ‘YOUR VOICE, YOUR POWER, YOUR VOTE’

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